/* SMO Best Practice — Inspirations-Suchmaschine */
#smo-bp-wrap { font-family: inherit; max-width: 1200px; margin: 0 auto; padding: 0 20px; }

/* Filter Bar */
.bp-filter-bar { display: flex; gap: 16px; align-items: flex-end; flex-wrap: wrap; background: #f8f9fa; border-radius: 12px; padding: 24px; margin-bottom: 32px; }
.bp-filter-group { flex: 1; min-width: 180px; }
.bp-filter-group label { display: block; font-size: 12px; font-weight: 600; text-transform: uppercase; letter-spacing: 0.5px; color: #666; margin-bottom: 8px; }
.bp-filter-group select { width: 100%; padding: 12px 16px; border: 2px solid #e9ecef; border-radius: 8px; font-size: 15px; background: #fff; color: #222; appearance: none; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8'%3E%3Cpath d='M0 0l6 8 6-8z' fill='%23999'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 14px center; cursor: pointer; transition: border-color .2s; }
.bp-filter-group select:focus { outline: none; border-color: #00adff; }
.bp-search-btn { padding: 12px 28px; background: #00adff; color: #fff; border: none; border-radius: 8px; font-size: 15px; font-weight: 600; cursor: pointer; transition: background .2s; white-space: nowrap; }
.bp-search-btn:hover { background: #0099e6; }

/* Results meta */
.bp-results-meta { font-size: 14px; color: #888; margin-bottom: 16px; }

/* Grid */
.bp-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
@media (max-width: 900px) { .bp-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 580px) { .bp-grid { grid-template-columns: 1fr; } .bp-filter-bar { flex-direction: column; } }

/* Card */
.bp-card { background: #fff; border-radius: 12px; overflow: hidden; box-shadow: 0 2px 12px rgba(0,0,0,0.08); transition: transform .2s, box-shadow .2s; cursor: pointer; }
.bp-card:hover { transform: translateY(-4px); box-shadow: 0 8px 24px rgba(0,0,0,0.12); }
.bp-card-thumb { position: relative; padding-top: 50%; background: #e9ecef no-repeat center/cover; }
.bp-card-thumb span { position: absolute; top: 12px; right: 12px; }
.bp-card-body { padding: 20px; }
.bp-card-meta { display: flex; align-items: center; gap: 8px; margin-bottom: 8px; }
.bp-brand { font-size: 13px; font-weight: 700; color: #222; }
.bp-card-title { font-size: 16px; font-weight: 600; color: #1a1a1a; line-height: 1.4; margin: 0 0 10px; }
.bp-metrics { font-size: 13px; font-weight: 600; color: #1a1a1a; margin-bottom: 10px; letter-spacing: -0.2px; }
.bp-why { font-size: 13px; color: #555; line-height: 1.5; margin: 0 0 16px; display: -webkit-box; -webkit-line-clamp: 3; -webkit-box-orient: vertical; overflow: hidden; }
.bp-detail-btn { background: none; border: 1.5px solid #00adff; color: #00adff; padding: 8px 16px; border-radius: 6px; font-size: 13px; font-weight: 600; cursor: pointer; transition: all .2s; }
.bp-detail-btn:hover { background: #00adff; color: #fff; }

/* Badges */
.bp-badge { display: inline-block; padding: 3px 10px; border-radius: 20px; font-size: 11px; font-weight: 600; text-transform: uppercase; letter-spacing: 0.3px; }
.bp-badge-branche { background: #f2f2f2; color: #555; }
.bp-badge-medium { background: #0a0a0a; color: #fff; }

/* Empty */
.bp-empty { text-align: center; padding: 60px 20px; color: #888; }

/* Modal */
.bp-modal { position: fixed; inset: 0; z-index: 99999; display: flex; align-items: center; justify-content: center; padding: 20px; }
.bp-modal-overlay { position: absolute; inset: 0; background: rgba(0,0,0,0.7); }
.bp-modal-box { position: relative; background: #fff; border-radius: 16px; width: 100%; max-width: 800px; max-height: 90vh; overflow-y: auto; z-index: 1; }
.bp-modal-close { position: absolute; top: 16px; right: 16px; background: none; border: none; font-size: 28px; color: #666; cursor: pointer; z-index: 2; line-height: 1; }
.bp-modal-close:hover { color: #000; }
.bp-modal-inner { padding: 40px; }
.bp-modal-header { margin-bottom: 24px; }
.bp-modal-brand { font-size: 13px; font-weight: 700; color: #555; margin-bottom: 6px; }
.bp-modal-title { font-size: 24px; font-weight: 700; color: #1a1a1a; line-height: 1.3; margin: 0 0 12px; }
.bp-modal-badges { display: flex; gap: 8px; flex-wrap: wrap; margin-bottom: 16px; }
.bp-modal-metrics { background: #f8f9fa; border-radius: 8px; padding: 14px 18px; font-size: 15px; font-weight: 700; color: #1a1a1a; margin-bottom: 20px; }
.bp-modal-section-title { font-size: 12px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #999; margin-bottom: 8px; }
.bp-modal-why { font-size: 15px; color: #333; line-height: 1.7; margin-bottom: 28px; }
.bp-embed-wrap { border-radius: 10px; overflow: hidden; background: #000; margin-bottom: 20px; }
.bp-embed-wrap iframe { display: block; width: 100%; border: none; }
.bp-embed-yt { aspect-ratio: 16/9; }
.bp-embed-tt { min-height: 700px; }
.bp-embed-ig { min-height: 600px; }
.bp-modal-source { font-size: 13px; color: #999; }
.bp-modal-source a { color: #00adff; text-decoration: none; }

/* Admin */
.bp-admin-wrap { max-width: 1100px; }
.bp-admin-wrap h1 { margin-bottom: 16px; }
.bp-editor-box { background: #fff; border: 1px solid #ddd; border-radius: 8px; padding: 24px; margin: 20px 0; }
.bp-form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.bp-form-grid label { display: flex; flex-direction: column; gap: 6px; font-size: 13px; font-weight: 600; color: #444; }
.bp-form-grid label.bp-full { grid-column: 1 / -1; }
.bp-form-grid input, .bp-form-grid select, .bp-form-grid textarea { padding: 9px 12px; border: 1.5px solid #ddd; border-radius: 6px; font-size: 14px; font-family: inherit; }
.bp-form-grid input:focus, .bp-form-grid select:focus, .bp-form-grid textarea:focus { outline: none; border-color: #00adff; }
.bp-editor-actions { margin-top: 20px; display: flex; gap: 10px; }
.bp-btn { padding: 9px 18px; border-radius: 6px; border: 1.5px solid #ddd; background: #f5f5f5; color: #333; font-size: 13px; font-weight: 600; cursor: pointer; }
.bp-btn-primary { background: #00adff; border-color: #00adff; color: #fff; }
.bp-btn-primary:hover { background: #0099e6; }
.bp-btn-danger { border-color: #e74c3c; color: #e74c3c; background: none; }
.bp-btn-danger:hover { background: #e74c3c; color: #fff; }
.bp-btn-sm { padding: 5px 12px; font-size: 12px; }
.bp-table { width: 100%; border-collapse: collapse; margin-top: 20px; background: #fff; border: 1px solid #ddd; border-radius: 8px; overflow: hidden; }
.bp-table th, .bp-table td { padding: 12px 14px; text-align: left; border-bottom: 1px solid #eee; font-size: 13px; }
.bp-table th { background: #f8f9fa; font-weight: 600; color: #555; }
.bp-status { padding: 3px 10px; border-radius: 20px; font-size: 11px; font-weight: 700; }
.bp-live { background: #d4f7e0; color: #1a7a3a; }
.bp-draft { background: #fff3cd; color: #856404; }

.bp-filter-search { flex: 2; min-width: 220px; }
.bp-filter-search input { width: 100%; padding: 12px 16px; border: 2px solid #e9ecef; border-radius: 8px; font-size: 15px; background: #fff; color: #222; box-sizing: border-box; transition: border-color .2s; }
.bp-filter-search input:focus { outline: none; border-color: #00adff; }
.bp-card { animation: bp-fadein 0.3s ease; }
@keyframes bp-fadein { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: none; } }

/* bp-card-link: ganzer Card klickbar */
.bp-card-link { display: block; text-decoration: none; color: inherit; height: 100%; }
.bp-card-link:hover .bp-detail-btn { background: #00adff; color: #fff; }
.bp-card-link:hover .bp-card-title { color: #00adff; }
.bp-detail-btn { display: inline-block; background: none; border: 1.5px solid #00adff; color: #00adff; padding: 8px 16px; border-radius: 6px; font-size: 13px; font-weight: 600; cursor: pointer; transition: all .2s; }

/* ===== INSPIRATION HERO ===== */
.smo-hero-full {
  position: relative;
  height: 80vh;
  min-height: 500px;
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
  background: #0a0a0a;
}
.smo-hero-video-wrap { position: absolute; inset: 0; z-index: 0; overflow: hidden; }
.smo-hero-video {
    position: absolute;
    top: 50%; left: 50%;
    min-width: 100%; min-height: 100%;
    width: auto; height: auto;
    transform: translate(-50%, -50%);
    object-fit: cover;
    pointer-events: none;
}
.smo-hero-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(to bottom, rgba(0,0,0,.7) 0%, rgba(0,0,0,.55) 60%, rgba(0,0,0,.85) 100%);
  z-index: 1;
}
.smo-hero-inner {
  position: relative;
  z-index: 2;
  text-align: center;
  padding: 0 24px;
  max-width: 780px;
  width: 100%;
}
.smo-hero-label {
  display: inline-block;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: rgba(255,255,255,.5);
  margin-bottom: 16px;
}
.smo-hero-h1 {
  font-size: clamp(36px, 7vw, 72px);
  font-weight: 800;
  color: #fff;
  line-height: 1.1;
  margin: 0 0 16px;
  letter-spacing: -1px;
}
.smo-hero-sub {
  font-size: 16px;
  color: rgba(255,255,255,.6);
  margin: 0 0 36px;
}

/* Search */
.smo-search-outer { position: relative; max-width: 660px; margin: 0 auto; }
.smo-search-bar {
  display: flex;
  align-items: center;
  gap: 12px;
  background: #fff;
  border-radius: 50px;
  padding: 14px 20px;
  box-shadow: 0 8px 40px rgba(0,0,0,.35);
}

/* smo-search-bar: kein border */
.smo-search-bar { border: none !important; outline: none !important; }
.smo-search-bar input { border: none !important; outline: none !important; }
.smo-search-ico { color: #999; flex-shrink: 0; }
.smo-search-bar input {
  flex: 1;
  border: none;
  outline: none;
  font-size: 17px;
  color: #111;
  background: transparent;
  min-width: 0;
}
.smo-search-bar input::placeholder { color: #aaa; }
#smo-search-clear {
  background: none;
  border: none;
  font-size: 18px;
  color: #aaa;
  cursor: pointer;
  padding: 0 4px;
  line-height: 1;
  transition: color .15s;
}
#smo-search-clear:hover { color: #333; }

/* Live Results */
.smo-live-results {
  position: absolute;
  top: calc(100% + 8px);
  left: 0; right: 0;
  background: #fff;
  border-radius: 16px;
  box-shadow: 0 12px 48px rgba(0,0,0,.2);
  overflow: hidden;
  z-index: 100;
  max-height: 480px;
  overflow-y: auto;
}
.smo-lr-item {
  display: flex;
  gap: 14px;
  padding: 14px 16px;
  text-decoration: none;
  color: inherit;
  border-bottom: 1px solid #f0f0f0;
  transition: background .15s;
  align-items: center;
}
.smo-lr-item:last-child { border-bottom: none; }
.smo-lr-item:hover { background: #f8f8f8; }
.smo-lr-thumb {
  width: 80px;
  height: 52px;
  flex-shrink: 0;
  border-radius: 6px;
  overflow: hidden;
  background: #eee;
}
.smo-lr-thumb img { width: 100%; height: 100%; object-fit: cover; }
.smo-lr-no-thumb { width: 100%; height: 100%; background: #e0e0e0; }
.smo-lr-info { flex: 1; min-width: 0; }
.smo-lr-brand { font-size: 11px; font-weight: 700; color: #888; text-transform: uppercase; letter-spacing: .5px; }
.smo-lr-title { font-size: 14px; font-weight: 600; color: #111; line-height: 1.3; margin: 2px 0; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.smo-lr-title mark, .smo-lr-brand mark { background: #ffe082; padding: 0 1px; border-radius: 2px; }
.smo-lr-meta { font-size: 11px; color: #aaa; }
.smo-lr-empty { padding: 24px; text-align: center; color: #aaa; font-size: 14px; }



@media (max-width: 600px) {
  .smo-hero-h1 { font-size: 36px; }
  .smo-pill-bar { padding: 10px 14px; }
}

/* Hero Dropdown Filter */
.smo-hero-filters {
    display: flex;
    gap: 12px;
    justify-content: center;
    margin-top: 20px;
    flex-wrap: wrap;
}
.smo-hero-select {
    appearance: none;
    background: rgba(255,255,255,0.12);
    backdrop-filter: blur(8px);
    border: 1.5px solid rgba(255,255,255,0.25);
    color: #fff;
    padding: 10px 40px 10px 18px;
    border-radius: 50px;
    font-size: 14px;
    font-weight: 500;
    cursor: pointer;
    transition: all .2s;
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M0 0l6 8 6-8z' fill='%23ffffff80'/%3E%3C/svg%3E");
    background-repeat: no-repeat;
    background-position: right 14px center;
    min-width: 160px;
    outline: none;
}
.smo-hero-select option { background: #1a1a1a; color: #fff; }
.smo-hero-select:hover { border-color: rgba(255,255,255,0.5); background-color: rgba(255,255,255,0.18); }
.smo-hero-select:focus { border-color: rgba(255,255,255,0.6); }

/* Live Results Card-Optik */
.smo-live-results {
    border-radius: 20px;
    box-shadow: 0 20px 60px rgba(0,0,0,.25);
    overflow: hidden;
}
.smo-lr-item {
    padding: 12px 16px;
    gap: 16px;
    border-bottom: 1px solid #f5f5f5;
}
.smo-lr-thumb {
    width: 96px;
    height: 60px;
    border-radius: 8px;
    overflow: hidden;
    flex-shrink: 0;
    background: #f0f0f0;
}
.smo-lr-brand {
    font-size: 10px;
    font-weight: 700;
    letter-spacing: 1px;
    color: #aaa;
    text-transform: uppercase;
    margin-bottom: 2px;
}
.smo-lr-title {
    font-size: 14px;
    font-weight: 700;
    color: #111;
    line-height: 1.35;
    margin-bottom: 4px;
}
.smo-lr-meta {
    font-size: 11px;
    color: #bbb;
    font-weight: 500;
}
.smo-lr-item:hover .smo-lr-title { color: #000; }

/* ── Case Detail: strukturiertes Beschreibungs-Format ── */
.smo-case-body h2{font-size:22px;font-weight:700;color:#111;margin:0 0 18px}
.case-intro{font-size:17px;line-height:1.65;color:#222;font-weight:400;margin:0 0 24px;max-width:720px}
.case-subhead{font-size:16px;font-weight:700;color:#111;margin:0 0 14px;letter-spacing:-.2px}
.case-bullets{list-style:none;padding:0;margin:0 0 8px;display:flex;flex-direction:column;gap:9px}
.case-bullets li{font-size:14px;color:#444;line-height:1.5;padding:10px 14px;background:#f8f8f8;border-radius:8px;border-left:3px solid #111}
.case-bullets li strong{color:#111;font-weight:600}


/* -- Liste-Seiten /inspiration/liste/{slug}/ -- */
.smo-list-page{max-width:1200px;margin:0 auto;padding:0 24px 80px}
.smo-list-header{margin:0 0 52px;max-width:820px}
.smo-list-h1{font-size:36px;font-weight:800;color:#111;line-height:1.15;margin:0 0 24px;letter-spacing:-.5px}
@media(max-width:640px){.smo-list-h1{font-size:26px}}
.smo-list-intro{font-size:16px;line-height:1.7;color:#333}
.smo-list-intro p{margin:0 0 16px}
.smo-list-intro a{color:#111;text-decoration:underline;text-underline-offset:3px}
.smo-list-h2{font-size:22px;font-weight:700;color:#111;margin:0 0 28px}
.smo-list-cases{margin:0 0 60px}
.smo-list-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:28px}
@media(max-width:640px){.smo-list-grid{grid-template-columns:1fr;gap:20px}}
.smo-list-card{background:#fff;border-radius:14px;overflow:hidden;border:1px solid #eee;transition:box-shadow .2s,transform .2s}
.smo-list-card:hover{box-shadow:0 8px 32px rgba(0,0,0,.1);transform:translateY(-2px)}
.smo-list-embed{position:relative;padding-top:56.25%;background:#000}
.smo-list-embed iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:0}
.smo-list-thumb{aspect-ratio:16/9;overflow:hidden;background:#f0f0f0}
.smo-list-thumb img{width:100%;height:100%;object-fit:cover;display:block}
.smo-list-card-info{padding:16px}
.smo-list-card-brand{font-size:10px;font-weight:700;letter-spacing:1.2px;text-transform:uppercase;color:#aaa;margin-bottom:4px}
.smo-list-card-title{font-size:14px;font-weight:700;color:#111;line-height:1.4;margin-bottom:10px}
.smo-list-card-meta{display:flex;gap:6px;flex-wrap:wrap;margin-bottom:10px}
.smo-list-card-link{display:inline-block;font-size:12px;font-weight:700;color:#111;text-decoration:none;border-bottom:2px solid #111;padding-bottom:1px;transition:opacity .2s}
.smo-list-card-link:hover{opacity:.6}
.smo-list-learnings{background:#f8f8f8;border-radius:16px;padding:36px 40px;margin-bottom:48px}
@media(max-width:640px){.smo-list-learnings{padding:24px}}
.smo-list-learnings h2{font-size:22px;font-weight:700;margin:0 0 20px;color:#111}
.smo-list-learnings-text{font-size:15px;line-height:1.7;color:#333}
.smo-list-learnings-text p{margin:0 0 18px}
.smo-list-learnings-text strong{color:#111}
.smo-list-cta{margin-top:28px}
.smo-list-back-btn{display:inline-block;background:#111;color:#fff;font-size:14px;font-weight:700;padding:12px 24px;border-radius:50px;text-decoration:none;transition:background .2s}
.smo-list-back-btn:hover{background:#333}

/* -- Kampagnen-Listen Boxen auf /inspiration/ -- */
.smo-liste-section{background:#f5f5f5;padding:60px 0;margin-top:0}
.smo-liste-header{margin:0 0 32px}
.smo-liste-h2{font-size:24px;font-weight:800;color:#111;margin:0 0 8px}
.smo-liste-sub{font-size:15px;color:#666;margin:0}
.smo-liste-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(260px,1fr));gap:14px}
@media(max-width:640px){.smo-liste-grid{grid-template-columns:1fr 1fr;gap:10px}}
.smo-liste-box{display:flex;align-items:center;justify-content:space-between;gap:10px;background:#fff;border-radius:12px;padding:18px 20px;text-decoration:none;border:1.5px solid #e8e8e8;transition:all .2s;color:#111}
.smo-liste-box:hover{border-color:#111;box-shadow:0 4px 16px rgba(0,0,0,.08);transform:translateY(-1px)}
.smo-liste-box-hidden{display:none}


.smo-liste-arr{font-size:16px;color:#999;transition:transform .2s}
.smo-liste-box:hover .smo-liste-arr{transform:translateX(3px);color:#111}
.smo-liste-load{text-align:center;margin-top:24px}

/* YouTube Click-to-Play */
.yt-lz{position:relative;padding-top:56.25%;background:#111;cursor:pointer;overflow:hidden;border-radius:8px 8px 0 0}
.yt-lz-img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;transition:opacity .25s}
.yt-lz:hover .yt-lz-img{opacity:.8}
.yt-lz-btn{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:52px;height:52px;border-radius:50%;background:rgba(0,0,0,.72);border:2px solid rgba(255,255,255,.85);cursor:pointer;display:flex;align-items:center;justify-content:center;padding:0;transition:all .2s}
.yt-lz-btn::after{content:"";border-style:solid;border-width:9px 0 9px 18px;border-color:transparent transparent transparent #fff;margin-left:3px;display:block}
.yt-lz:hover .yt-lz-btn{background:rgba(200,0,0,.88);border-color:#fff;transform:translate(-50%,-50%) scale(1.07)}
.yt-lz-active{position:relative;padding-top:56.25%}
.yt-lz-active iframe{position:absolute;inset:0;width:100%;height:100%;border:0}

/* ============================================================
   SMO Liste-Seiten: Editorial Numbered Style
   ============================================================ */
.smo-list-page{max-width:860px;margin:0 auto;padding:0 20px 80px}
.smo-list-header{padding:32px 0 40px;border-bottom:2px solid #f0f0f0;margin-bottom:48px}
.smo-list-h1{font-size:clamp(26px,4vw,38px);font-weight:800;line-height:1.2;color:#0a0a0a;margin:0 0 20px}
.smo-list-intro{font-size:16px;line-height:1.7;color:#444;max-width:680px}
.smo-list-intro p{margin:0 0 12px}

/* Editorial List */
.smo-le-section{margin-bottom:64px}
.smo-le-list{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:0}

.smo-le-item{display:grid;grid-template-columns:56px 1fr;grid-template-rows:auto;gap:0 24px;padding:48px 0;border-bottom:1px solid #ebebeb;position:relative}
.smo-le-item:first-child{padding-top:0}

.smo-le-num{font-size:48px;font-weight:900;color:#e8e8e8;line-height:1;padding-top:4px;letter-spacing:-2px;grid-row:1/3}
.smo-le-thumb-link{display:block;border-radius:12px;overflow:hidden;aspect-ratio:16/9;background:#f5f5f5;grid-column:2;margin-bottom:20px;transition:opacity .2s}
.smo-le-thumb-link:hover{opacity:.92}
.smo-le-thumb{width:100%;height:100%;object-fit:cover;display:block}
.smo-le-no-thumb{width:100%;height:100%;background:linear-gradient(135deg,#f0f0f0 0%,#e0e0e0 100%)}

.smo-le-body{grid-column:2}
.smo-le-brand{font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#888;margin-bottom:6px}
.smo-le-title{font-size:clamp(18px,2.5vw,24px);font-weight:800;line-height:1.3;margin:0 0 12px;color:#0a0a0a}
.smo-le-title a{color:inherit;text-decoration:none}
.smo-le-title a:hover{text-decoration:underline;text-underline-offset:3px}
.smo-le-desc{font-size:15px;line-height:1.65;color:#555;margin:0 0 16px;max-width:640px}
.smo-le-tags{display:flex;flex-wrap:wrap;gap:6px;margin-bottom:18px}
.smo-le-tag{font-size:11px;font-weight:600;letter-spacing:.05em;padding:3px 10px;border-radius:20px;background:#f0f0f0;color:#555;text-transform:capitalize}
.smo-le-tag-subtle{background:#f7f7f7;color:#888}
.smo-le-cta{display:inline-flex;align-items:center;gap:6px;font-size:13px;font-weight:700;color:#0a0a0a;text-decoration:none;border-bottom:2px solid #0a0a0a;padding-bottom:1px;transition:all .15s}
.smo-le-cta:hover{color:#e63946;border-color:#e63946;gap:10px}

/* Learnings */
.smo-list-learnings{background:#f8f8f8;border-radius:16px;padding:40px 44px;margin-top:24px}
.smo-list-learnings h2{font-size:20px;font-weight:800;margin:0 0 16px;color:#111}
.smo-list-learnings-text{font-size:15px;line-height:1.7;color:#444}
.smo-list-learnings-text ul{padding-left:20px;margin:12px 0}
.smo-list-learnings-text li{margin-bottom:8px}
.smo-list-learnings-text p{margin:0 0 12px}
.smo-list-cta{margin-top:28px}
.smo-list-back-btn{display:inline-flex;align-items:center;gap:8px;padding:12px 24px;background:#0a0a0a;color:#fff;border-radius:8px;font-size:14px;font-weight:700;text-decoration:none;transition:background .15s}
.smo-list-back-btn:hover{background:#333}

/* Mobile */
@media(max-width:640px){
  .smo-le-item{grid-template-columns:1fr;gap:12px;padding:36px 0}
  .smo-le-num{font-size:32px;grid-row:auto}
  .smo-le-thumb-link{grid-column:1}
  .smo-le-body{grid-column:1}
  .smo-list-learnings{padding:28px 24px}
}

/* == Archive + Hero Styles (aus seo-page.php inline) == */
#smo-insp-wrap .smo-insp-hero,.smo-insp-main,.smo-hero-full,.smo-pill-bar,.smo-search-outer{display:none!important}
.insp-hero{position:relative;height:58vh;min-height:460px;display:flex;align-items:center;justify-content:center;overflow:hidden;background:#0a0a0a}
.insp-hero::before{content:'';position:absolute;top:0;left:0;width:0;height:0;border-style:solid;border-width:60px 200vw 0 0;border-color:#fff transparent transparent transparent;z-index:3;pointer-events:none}
.insp-hero::after{content:'';position:absolute;bottom:0;right:0;width:0;height:0;border-style:solid;border-width:0 0 60px 200vw;border-color:transparent transparent #fff transparent;z-index:3;pointer-events:none}
.insp-hero-video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;pointer-events:none}
.insp-hero-overlay{position:absolute;inset:0;background:linear-gradient(to bottom,rgba(0,0,0,.55),rgba(0,0,0,.72));z-index:1}
.insp-hero-body{position:relative;z-index:4;text-align:center;padding:0 24px;width:100%;max-width:680px}
.insp-hero-h1{font-size:clamp(30px,6vw,60px);font-weight:800;color:#fff;margin:0 0 10px;letter-spacing:-1.5px;line-height:1.1}
.insp-hero-sub{font-size:14px;color:rgba(255,255,255,.45);margin:0 0 26px}
.insp-search-wrap{display:flex;align-items:center;background:#fff;border-radius:50px;padding:0 8px 0 22px;height:54px;box-shadow:0 8px 32px rgba(0,0,0,.35);margin-top:28px;max-width:680px;width:100%;box-sizing:border-box}
.insp-hero-desc{font-size:13px;color:rgba(255,255,255,.5);margin:8px 0 0;line-height:1.4}
.insp-search-ico{color:#bbb;flex-shrink:0;margin-right:10px}
.insp-search-input{flex:1;border:none!important;outline:none!important;box-shadow:none!important;-webkit-appearance:none;appearance:none;font-size:15px;color:#111;background:transparent;min-width:0;padding:0!important;margin:0!important;line-height:54px;height:54px;vertical-align:middle;align-self:center;display:block}
.insp-search-input::placeholder{color:#bbb;line-height:54px}
.insp-sw-sep{width:1px;height:22px;background:#e8e8e8;flex-shrink:0;margin:0 4px;align-self:center}
.insp-sw-ctrl{display:flex;align-items:center;height:100%;flex-shrink:0}
.insp-sw-select{border:0!important;outline:none!important;box-shadow:none!important;-webkit-box-shadow:none!important;background-color:transparent!important;-webkit-appearance:none!important;appearance:none!important;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='9' height='5'%3E%3Cpath d='M0 0l4.5 5L9 0z' fill='%23bbb'/%3E%3C/svg%3E")!important;background-repeat:no-repeat!important;background-position:right 6px center!important;color:#555;font-size:13px;font-weight:500;cursor:pointer;padding:0 22px 0 8px!important;margin:0!important;flex-shrink:0;height:auto;max-width:120px;line-height:normal}
.insp-sw-select:focus,.insp-sw-select:active{outline:none!important;box-shadow:none!important;border:0!important}
.insp-sw-select:hover{color:#111}
@media(max-width:620px){.insp-sw-sep,.insp-sw-ctrl{display:none}}
.insp-container{max-width:1200px;margin:0 auto;padding:28px 20px 64px}
.insp-count{font-size:13px;color:#999;margin:0 0 18px}
.insp-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
@media(max-width:900px){.insp-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:560px){.insp-grid{grid-template-columns:1fr}}
.insp-card{text-decoration:none;color:inherit;background:#fff;border-radius:12px;overflow:hidden;border:1px solid #eee;transition:transform .15s,box-shadow .15s;display:flex;flex-direction:column}
.insp-card:hover{transform:translateY(-3px);box-shadow:0 8px 24px rgba(0,0,0,.1);border-color:#ddd}
.insp-card-thumb{height:160px;background:#e9ecef no-repeat center/cover;position:relative;flex-shrink:0}
.insp-badge{position:absolute;top:10px;right:10px;background:rgba(0,0,0,.65);color:#fff;font-size:10px;font-weight:700;padding:3px 10px;border-radius:20px;text-transform:uppercase;letter-spacing:.3px}
.insp-card-body{padding:14px 16px;flex:1;display:flex;flex-direction:column;gap:5px}
.insp-card-brand{font-size:10px;font-weight:700;color:#bbb;text-transform:uppercase;letter-spacing:.5px}
.insp-card-title{font-size:14px;font-weight:600;color:#111;line-height:1.35;flex:1}
.insp-card-branche{font-size:11px;color:#888;background:#f5f5f5;padding:2px 10px;border-radius:20px;align-self:flex-start;margin-top:4px}
.insp-no-res-wrap{padding:40px 0 10px}
.insp-no-res-msg{font-size:14px;color:#666;margin:0 0 20px;font-weight:600}
.insp-fallback-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(200px,1fr));gap:16px}
.insp-load-more-wrap{text-align:center;padding:24px 0 8px}
.insp-load-more-btn{display:inline-block;background:#111;color:#fff;border:none;padding:12px 36px;border-radius:50px;font-size:14px;font-weight:700;cursor:pointer;letter-spacing:.03em;transition:background .2s}
.insp-load-more-btn:hover{background:#00adff}
.smo-topbar{background:#fff;text-align:center;padding:5px 20px;font-size:9px;color:#aaa;line-height:1.4;box-sizing:border-box;letter-spacing:.02em;width:100vw;position:relative;left:50%;right:50%;margin-left:-50vw;margin-right:-50vw;max-width:100vw}

/* == Case-Detail Styles (aus seo-page.php inline) == */
/* ===== SMO CASE PAGE STYLES ===== */
#smo-insp-wrap { font-family: inherit; }
.smo-case-background .smo-key-bullets{margin:10px 0 18px!important;padding:0 0 0 18px!important;list-style:disc!important;background:none!important;border:none!important}
.smo-case-background .smo-key-bullets li{font-size:13px!important;color:#555!important;margin:0 0 4px!important;line-height:1.4!important;padding:0!important;background:none!important;border:none!important;border-radius:0!important}
.smo-case-background a,.smo-case-learnings a{color:inherit;font-weight:600;text-decoration:none}
.smo-case-learnings .smo-learnings-list a{font-weight:600;color:inherit;text-decoration:underline;text-decoration-color:rgba(0,0,0,.2);text-underline-offset:2px;}
.smo-insp-container { max-width: 960px; margin: 0 auto; padding: 0 24px; }

/* Hero */
.smo-case-hero { background: #0a0a0a; color: #fff; padding: 120px 0 110px; background-size: cover; background-position: center; position: relative; clip-path: polygon(0 60px, 100% 0, 100% calc(100% - 60px), 0 100%); transform: translateZ(0); will-change: clip-path; }
.smo-hero-overlay { position: absolute; inset: 0; background: linear-gradient(to bottom, rgba(0,0,0,.45) 0%, rgba(0,0,0,.82) 65%, rgba(0,0,0,.65) 100%); pointer-events: none; }
.smo-hero-video-bg { position: absolute; inset: 0; overflow: hidden; z-index: 0; pointer-events: none; }
.smo-hero-video-bg iframe { position: absolute; top: 50%; left: 50%; width: 177.78vh; min-width: 100%; height: 56.25vw; min-height: 100%; transform: translate(-50%, -50%); pointer-events: none; border: none; }
.smo-case-hero .smo-insp-container { position: relative; z-index: 1; }
.smo-case-hero h1 { font-size: clamp(22px, 4vw, 36px); margin: 20px 0 16px; line-height: 1.25; }
.smo-insp-breadcrumb { font-size: 13px; color: rgba(255,255,255,.65); margin-bottom: 20px; }
.smo-insp-breadcrumb a { color: rgba(255,255,255,.65); text-decoration: none; }
.smo-insp-breadcrumb a:hover { color: #fff; }
.smo-insp-breadcrumb span { color: #fff; font-weight: 600; }
.smo-case-hero-thumb { margin: 0 0 24px; border-radius: 12px; overflow: hidden; }
.smo-case-hero-thumb img { width: 100%; height: auto; display: block; }
.smo-case-embed { border-radius: 12px; overflow: hidden; margin-bottom: 28px; background: #000; aspect-ratio: 16/9; box-shadow: 0 8px 32px rgba(0,0,0,.18); }
.smo-case-embed iframe { width: 100%; height: 100%; border: none; display: block; }
.smo-embed-tt { aspect-ratio: 9/16; max-width: 380px; }
.smo-embed-ig { aspect-ratio: 4/5; max-width: 480px; }
.smo-case-meta { display: flex; gap: 8px; flex-wrap: wrap; margin-top: 12px; }

/* Badges */
.bp-badge { display: inline-block; padding: 4px 12px; border-radius: 20px; font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: .5px; }
.bp-badge-branche { background: rgba(255,255,255,.15); color: #fff; }
.bp-badge-medium { background: rgba(255,255,255,.12); color: #ccc; }
.bp-badge-kampagne { background: #7c3aed22; color: #7c3aed; }
.bp-badge-year { background: rgba(255,255,255,.1); color: #aaa; }

/* Body */
.smo-case-body { padding: 48px 0 40px; background: #fff; }
.smo-case-body h2 { font-size: 22px; margin: 0 0 24px; color: #111; }
.smo-case-body-text { font-size: 16px; line-height: 1.85; color: #1a1a1a; max-width: 72ch; }
/* Die Kampagne — Text */
.case-intro { font-size: 17px; font-weight: 600; line-height: 1.75; color: #111; margin: 0 0 28px; max-width: 72ch; }
.case-subhead { font-size: 18px; font-weight: 800; color: #111; margin: 36px 0 14px; line-height: 1.3; letter-spacing: -.01em; }
.case-bullets { list-style: none; padding: 0; margin: 0; }
.case-bullets li { display: flex; align-items: baseline; gap: 10px; padding: 11px 0; border-bottom: 1px solid #efefef; font-size: 15px; line-height: 1.6; color: #222; }
.case-bullets li:first-child { border-top: 1px solid #efefef; }
.case-bullets li strong { color: #111; font-weight: 700; white-space: nowrap; min-width: 0; }

/* KPIs */
.smo-case-kpis { background: #f4f7fb; padding: 56px 0; }
.smo-case-kpis h2 { font-size: 22px; margin: 0 0 24px; color: #111; }
.smo-case-kpis-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(160px, 1fr)); gap: 16px; }
.smo-kpi-item { background: #fff; border-radius: 16px; padding: 24px 20px 28px; text-align: center; box-shadow: 0 1px 12px rgba(0,0,0,.07), 0 0 0 1px #eee; display: flex; flex-direction: column; align-items: center; justify-content: flex-start; gap: 10px; }
.smo-kpi-label { display: block; font-size: 10px; font-weight: 600; color: #888; text-transform: uppercase; letter-spacing: .08em; }
.smo-kpi-val { display: block; font-size: clamp(13px, 1.4vw, 19px); font-weight: 800; color: #111; line-height: 1.1; letter-spacing: -.02em; word-break: break-word; overflow-wrap: anywhere; hyphens: auto; max-width: 100%; }

/* Learnings */
.smo-case-learnings { background: #fff; padding: 48px 0; border-top: 1px solid #f0f0f0; }
.smo-case-learnings h2 { font-size: 22px; margin: 0 0 24px; color: #111; }
.smo-learnings-list { list-style: none; padding: 0; margin: 0; counter-reset: learnings; display: flex; flex-direction: column; gap: 16px; }
.smo-learnings-list li { counter-increment: learnings; display: block; position: relative; padding: 8px 0 8px 58px; font-size: 15px; line-height: 1.75; color: #222; }
.smo-learnings-list li::before { content: counter(learnings); position: absolute; left: 0; top: 8px; display: flex; align-items: center; justify-content: center; width: 38px; height: 38px; background: #00adff; color: #fff; border-radius: 50%; font-size: 16px; font-weight: 800; }

.smo-case-background { padding: 48px 0; background: #fff; border-top: 1px solid #f0f0f0; }
.smo-case-background h3 { font-size: 17px; font-weight: 700; color: #111; margin: 28px 0 10px; }
.smo-case-background h3:first-child { margin-top: 0; }
.smo-case-background p { font-size: 15px; line-height: 1.8; color: #444; margin: 0 0 14px; }
.smo-case-background mark,.case-intro mark,.smo-case-body mark { background: none; color: inherit; font-weight: 700; }
.smo-case-background em,.case-intro em { font-style: normal; font-weight: 600; color: #111; }
.smo-case-background ul { list-style: none; padding: 0; margin: 0 0 20px; display: flex; flex-direction: column; gap: 6px; }
.smo-case-background ul li { font-size: 14px; color: #444; padding: 7px 14px 7px 12px; background: #f8f8f8; border-left: 3px solid #ddd; border-radius: 0 6px 6px 0; }
.smo-case-background ul li strong { color: #111; }

/* Extras: Tags + Quelle */
.smo-case-extras { padding: 32px 0 40px; }
.smo-case-extras-box { background: #f7f8fa; border: 1px solid #eaeaea; border-radius: 14px; padding: 24px 28px; display: flex; flex-direction: column; gap: 16px; }
.smo-insp-tags { display: flex; flex-wrap: wrap; gap: 8px; }
.smo-insp-tag { background: #fff; color: #444; padding: 5px 14px; border-radius: 20px; font-size: 12px; font-weight: 500; text-decoration: none; border: 1px solid #e0e0e0; }
.smo-insp-tag:hover { background: #222; color: #fff; border-color: #222; }
.smo-insp-source { font-size: 14px; }
.smo-insp-source a { color: #00adff; text-decoration: none; font-weight: 600; }
.smo-insp-source a:hover { text-decoration: underline; }

/* Key Takeaway */
.smo-key-takeaway { background: #f4f7fb; border-left: 4px solid #00adff; padding: 14px 0; margin: 0; }
.smo-kt-label { display: block; font-size: 9px; font-weight: 800; text-transform: uppercase; letter-spacing: .12em; color: #00adff; margin-bottom: 4px; }
.smo-kt-text { font-size: 15px; font-weight: 700; color: #111; margin: 0; line-height: 1.5; max-width: 72ch; }
/* Share */
.smo-share-wrap { margin-top: 20px; }
.smo-share-btn { display: inline-flex; align-items: center; gap: 6px; background: #f0f0f0; border: none; color: #333; padding: 8px 18px; border-radius: 20px; font-size: 12px; font-weight: 600; cursor: pointer; transition: background .2s, color .2s; }
.smo-share-btn:hover { background: #222; color: #fff; }
/* CTA */
.smo-insp-cta { background: #f8f9fa; border: 1px solid #eee; border-radius: 12px; padding: 36px; margin: 40px 0; text-align: center; }
.smo-insp-cta h3 { margin: 0 0 10px; font-size: 20px; color: #111; }
.smo-insp-cta p { color: #555; margin: 0 0 22px; font-size: 15px; }
.smo-insp-btn { display: inline-block; background: #00adff; color: #fff; padding: 14px 30px; border-radius: 8px; text-decoration: none; font-weight: 700; font-size: 15px; transition: background .2s; }
.smo-insp-btn:hover { background: #0099e6; color: #fff; }

/* Asset Section */
.smo-case-asset { padding: 64px 0 40px; background: #f5f5f5; }
.smo-case-asset h2 { font-size: 22px; margin: 0 0 24px; color: #111; }
.smo-case-asset .smo-case-embed { margin: 0; }
.smo-case-asset .smo-case-hero-thumb { margin: 0; border-radius: 12px; overflow: hidden; }
.smo-case-asset .smo-case-hero-thumb img { width: 100%; height: auto; display: block; }

/* Related Cases */
.smo-case-related { padding: 48px 0 64px; background: #fff; }
.smo-related-slider { margin-bottom: 64px; }
.smo-related-slider:last-child { margin-bottom: 0; }
.smo-rel-label { font-size: 11px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: #111; margin: 0 0 14px; }
.smo-rel-wrap { position: relative; }
.smo-rel-track { display: flex; gap: 10px; overflow-x: auto; scroll-snap-type: x mandatory; scrollbar-width: none; -ms-overflow-style: none; padding-bottom: 4px; }
.smo-rel-track::-webkit-scrollbar { display: none; }
.smo-rel-card { flex: 0 0 calc(25% - 8px); scroll-snap-align: start; aspect-ratio: 9/16; position: relative; border-radius: 12px; overflow: hidden; display: block; text-decoration: none; background: #111; flex-shrink: 0; transition: transform .22s ease, box-shadow .22s ease; }
.smo-rel-card:hover .smo-rel-img { transform: scale(1.06); }
.smo-rel-card:hover { transform: scale(1.025); box-shadow: 0 16px 48px rgba(0,0,0,.45); }
.smo-rel-img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; transition: transform .5s ease; }
.smo-rel-img-placeholder { position: absolute; inset: 0; background: #1a1a2e; }
.smo-rel-gradient { position: absolute; inset: 0; background: linear-gradient(to top, rgba(0,0,0,.85) 0%, rgba(0,0,0,.08) 55%, transparent 100%); }
.smo-rel-body { position: absolute; bottom: 0; left: 0; right: 0; padding: .75rem .8rem; }
.smo-rel-teaser { display: block; font-size: 1.15em; font-weight: 900; color: #ffe600; line-height: 1.1; margin-bottom: .25em; letter-spacing: -.01em; }
.smo-rel-title { font-size: 12px; font-weight: 700; color: #fff; line-height: 1.35; display: -webkit-box; -webkit-line-clamp: 3; -webkit-box-orient: vertical; overflow: hidden; }
.smo-rel-medium-tag { display: inline-block; margin-top: 5px; font-size: 10px; font-weight: 700; color: rgba(255,255,255,.5); letter-spacing: .1em; text-transform: uppercase; }
.smo-rel-btn { position: absolute; top: 50%; transform: translateY(-50%); width: 34px; height: 34px; border-radius: 50%; border: none; cursor: pointer; background: rgba(0,0,0,.55); color: #fff; font-size: 18px; line-height: 1; display: flex; align-items: center; justify-content: center; z-index: 10; padding: 0; }
.smo-rel-btn:hover { background: rgba(0,0,0,.85); }
.smo-rel-prev { left: -12px; }
.smo-rel-next { right: -12px; }
.bp-card { background: #fff; border: 1px solid #eee; border-radius: 12px; overflow: hidden; transition: box-shadow .2s, transform .2s; }
.bp-card:hover { box-shadow: 0 8px 28px rgba(0,0,0,.1); transform: translateY(-3px); }
.bp-card-link { text-decoration: none; color: inherit; display: flex; flex-direction: column; height: 100%; }
.bp-card-thumb { height: 160px; background-size: cover; background-position: center; position: relative; background-color: #e9ecef; }
.bp-card-thumb .bp-badge { position: absolute; top: 10px; right: 10px; }
.bp-card-body { padding: 16px; flex: 1; display: flex; flex-direction: column; }
.bp-card-meta { display: flex; gap: 6px; align-items: center; margin-bottom: 8px; flex-wrap: wrap; }
.bp-brand { font-weight: 700; font-size: 13px; color: #111; }
.bp-card-title { font-size: 14px; margin: 0 0 auto; color: #222; line-height: 1.4; padding-bottom: 12px; }
.bp-detail-btn { margin-top: auto; font-size: 12px; font-weight: 700; color: #00adff; }

/* Archive Hero */
.smo-insp-hero { background: #0a0a0a; color: #fff; padding: 52px 0 44px; }
.smo-insp-hero h1 { font-size: clamp(22px, 4vw, 38px); margin: 10px 0 0; line-height: 1.25; }
.smo-insp-hero p { color: #bbb; margin: 12px 0 0; font-size: 17px; }
.smo-insp-main { padding-top: 40px; padding-bottom: 72px; }

@media (max-width: 900px) {
    .smo-case-related-grid { grid-template-columns: repeat(2, 1fr); }
    .smo-case-kpis-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 480px) {
    .smo-case-related-grid { grid-template-columns: repeat(2, 1fr); }
    .smo-case-kpis-grid { grid-template-columns: 1fr; }
    .smo-insp-cta { padding: 24px 18px; }
}

/* Breadcrumb auf List-Seiten (weisser Hintergrund) */
.smo-list-page .smo-insp-breadcrumb{font-size:11px;color:#bbb;margin-bottom:20px}
.smo-list-page .smo-insp-breadcrumb a{color:#999;text-decoration:none}
.smo-list-page .smo-insp-breadcrumb a:hover{color:#555}
.smo-list-page .smo-insp-breadcrumb span{color:#555;font-weight:600}
.smo-liste-hl{flex:1;font-size:15px;font-weight:700;color:#111;line-height:1.3}

/* === Liste-Karten (card-style mit Thumbnail) === */
.smo-liste-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(280px,1fr));gap:20px}
@media(max-width:640px){.smo-liste-grid{grid-template-columns:1fr 1fr;gap:12px}}
.smo-liste-card{display:flex;flex-direction:column;background:#fff;border-radius:12px;overflow:hidden;text-decoration:none;border:1.5px solid #e8e8e8;transition:all .2s;color:#111}
.smo-liste-card:hover{border-color:#111;box-shadow:0 6px 24px rgba(0,0,0,.1);transform:translateY(-2px)}
.smo-liste-card-hidden{display:none}
.smo-liste-card-img{position:relative;width:100%;padding-top:56.25%;background:#f0f0f0;overflow:hidden}
.smo-liste-card-img img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.smo-liste-card-ph{position:absolute;inset:0;background:linear-gradient(135deg,#e8e8e8,#d0d0d0)}
.smo-liste-card-cnt{position:absolute;bottom:8px;left:8px;background:rgba(0,0,0,.6);color:#fff;font-size:11px;font-weight:700;padding:3px 8px;border-radius:20px;letter-spacing:.02em}
.smo-liste-card-body{display:flex;align-items:center;justify-content:space-between;gap:8px;padding:14px 16px;flex:1}
.smo-liste-card-hl{font-size:13px;font-weight:700;color:#111;line-height:1.4;flex:1}
.smo-liste-card-arr{color:#bbb;font-size:15px;flex-shrink:0;transition:transform .2s,color .2s}
.smo-liste-card:hover .smo-liste-card-arr{transform:translateX(3px);color:#111}